SAS continues to adapt its services to fulfil the desires of SAS travellers. SAS are one of the few scheduled airlines in Europe to offer its travellers, in SAS Go, the opportunity to pre-order food for their journey, adapted to their dietary and lifestyle requirements, including vegetarian, vegan, gluten-free and lactose-free options.

Innovation has been a driving force for SAS over the company’s 70 years in the skies. SAS recently launched its new food and drink concept, “New Nordic by SAS”, for travellers in SAS Plus on all flights within Europe and on Scandinavian and domestic routes. The concept focuses on locally sourced products and seasonal ingredients.

The food is served in the New Nordic by SAS design that is unique in the industry and is inspired by take-out culture. All meals come packed in a cube, making it easy to eat while working, reading or watching a movie. Pre-ordering is the only way to guarantee this food, which must be purchased in advance with prices starting from only E6.

New dining options now include a choice of gluten-free, lactose-free, gluten-free and lactose-free, vegetarian, vegan, non-pork and mini pizza (lacto-ovo vegetarian). SAS already offer a choice of meals for breakfast available until 9am, lunch and dinner, including salads, sandwiches and breakfasts which be bought on-board without pre-order.