Hilton Worldwide has introduced the new Digital Key, an all-new feature of the Hilton HHonors app, providing the loyalty program's members more choice and control over their entire travel experience. Digital Key now gives frequent guests the option to bypass the hotel check-in counter and access their rooms, as well as any other area of the hotel that requires a key, directly via the Hilton HHonors app on their smartphones.

Hilton has launched its Digital Key in ten of its UK hotels and is expecting to connect 100 properties by the end of 2017. The feature has been successfully trialled in the US, with 93% of guests saying they've felt satisfied or extremely satisfied with the experience, and will eventually be rolled out worldwide across all Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands.