SAS has launched their “New Nordic by SAS” food concept on SAS domestic, Scandinavian and European flights with dining included in the ticket price.
With the focus on function, quality, taste and design, every SAS passenger will now be offered a selection of taste experiences based on local, seasonal ingredients and pure flavors in new pared down packaging designed for life onboard.
The concept has been developed by SAS food and drinks managers in consultation with flyers and cabin crew as part of a major update of the SAS food and drinks range that focuses on natural ingredients and local suppliers.
The new design is unique to the industry and inspired by the takeaway culture. Lunch and dinner come prepacked in a cube that makes the contents very easy to eat while continuing to work, read or watch a movie.
The new menu includes Norwegian fjord salmon, Swedish lamb and Danish veal plus locally grown vegetables from Skags Gård farm. Accompaniments such as filled muffins will also be served along with main meals.
The new food and drinks concept is part of the SAS New Experience where SAS is also upgrading all its short and medium haul flights with new cabins and high speed Wi-Fi.