British Airways has partnered with PressReader to offer passengers free access to publications spanning 156 countries and 63 languages. Over 7,000 digital magazines and newspapers will be available in the carrier’s lounges and inflight.
An email will be sent 24 hours before their outbound flight, which they should click on using the device they would like to access the publications. They will then be prompted to download the PressReader app, and will be given authorisation to download publications for a 72-hour period.
For guests visiting participating BA lounges just need to download the app and connect to Wi-Fi, to be given access during their stay in the lounge.
Any publications downloaded on to a user’s device will stay on their indefinitely. BA says that the trial will be used “to guage customer appetite for the offering.
Commenting on the news Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said:
“In the digital age, customers consume news and entertainment in a variety of different ways, so we hope this trial will help us to further understand our customers’ needs."
To book, check routes, availability and fares for British Airways or any other international carrier, please contact your Traveleads consultant.